As a child, Philip Höglund was exposed to the shoe industry and often visited shoe factories, which sparked his fascination for the fashion world. After obtaining a degree in shoe design in Milano and gaining industry experience, Philip launched his own brand, PHILIP HOG.

Drawing inspiration from his global travels and a minimalist Scandinavian aesthetic, Philip established his Stockholm-based brand. His vision is to break the mold and create a brand that caters to individuals of all ages and backgrounds, incorporating the latest trends while maintaining a modern, clean design.

Philip's objective has always been to provide high-quality footwear with affordable pricing, enabling everyone to step up their shoe game with confidence.